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MakeaLabel

For new brands

Start a clothing line from 10 pieces. From 'someday' to your first drop.

You can start a clothing line with us from 10 pieces per style, with your print and labels on our base style. Can you already see your name in the neck of your first drop?

Pieces per style
From 10
Sample (from €150) and production, each after payment
At least 5 to 6 weeks
Per sample, depending on the style
From €150
Per piece from 10, excluding VAT
€29.99 to €39.99
Model in a black t-shirt with a hoodie over the shoulder

Two or three styles. That's your first collection.

A hoodie, a sweater and a T-shirt in the same colour: together already one collection.

Your first drop in seven steps. No guesswork.

Every step delivers something concrete.

  1. 01

    Concept and target group

    We sharpen your brand, your target group and your first product.

    Read more about Concept and target group

    Before we open a tech pack, we work out together what your brand is, who it's for and which product category is best to launch with. A strong brand starts with a sharp story, not with fabric.

  2. 02

    Product and fabric

    Choosing your style, colour and branding, and feeling it in your sample.

    Read more about Product and fabric

    From 10 pieces you start on our base style, in black, cream or white; with larger quantities you also choose fabric, weight and fit. We advise on style, colour and branding, and you feel it in your sample.

  3. 03

    Tech pack

    The technical blueprint of your product.

    Read more about Tech pack

    Measurements per size, fabric specifications, colour codes, the placement of print and labels and the construction details: everything the factory needs to make your product.

  4. 04

    Sample

    At least 5 to 6 weeks after payment. Recommended, not required.

    Read more about Sample

    For every style we make a sample first as standard, usually in 1 to 2 rounds. Only then do you see how it hangs and how the print works; your own neck label only comes in production. A sample costs from €150, depending on the style, and a second sample costs the same.

  5. 05

    Production

    At least 5 to 6 weeks after approval and payment.

    Read more about Production

    The lead time depends on style, country and run size. The approved sample is the reference; a deviation of 1 to 2 cm per size is normal, because clothing is made from fabric and by hand.

  6. 06

    Delivery

    To your door, or for large drops to your fulfilment partner.

    Read more about Delivery

    We coordinate planning and logistics and arrange the transport: 7 days on average after production, sometimes longer because of customs. We pay the import duties; shipping to your address is added per box.

  7. 07

    Repeat and expand

    We keep your tech pack, so reordering is faster.

    Read more about Repeat and expand

    After your first drop we think along about new colours, styles and seasonal collections. Your tech pack and pattern stay with us: on the same tech pack a new sample is usually not needed and mainly production remains, at least 5 to 6 weeks after payment.

Where are you now?

Guide

Start a clothing line

8 min read

In short

This is how it works: you choose your style, we make the tech pack and, as standard, a sample first, from €150 and at least 5 to 6 weeks after payment. If you approve it, we make your collection, also in at least 5 to 6 weeks after payment, with no agents or traders in between: we produce in Turkey, Italy, Portugal and China, most of it in our own workshop in Turkey. From 10 pieces a T-shirt costs €29.99 and a hoodie €39.99 per piece, excluding VAT.

What does it cost to start a clothing line?

You work out a realistic starting budget with the fixed prices: 50 hoodies and 50 T-shirts cost 50 times €39.99 plus 50 times €29.99, together €3,499 excluding VAT. Add two samples (€150 for the tee and €250 for the hoodie) and shipping per box. If you start with 10 pieces per style, the total is lower.

From 10 pieces the prices per piece are fixed, with your print and a printed neck label, excluding VAT: a T-shirt €29.99, a long sleeve €38, a hoodie or sweater €39.99. Embroidery costs €5 per piece extra, and each extra print position €2. Other products and larger quantities get a custom price.

On top of that, your starting budget consists of:

  • A sample per style: €150 for a T-shirt, €250 for most other styles. Recommended, not required.
  • A quick check of your files: free. If you don't have a design yet, our designer makes a mock-up for €99.99.
  • Labels and packaging: a printed neck label and care label go into the same production. Hangtags are possible from 500 pieces, your own packaging from 5,000.
  • Shipping: per box, €15 per box within the Netherlands.

What is the minimum number of pieces you need to have made?

Ten per style and per colour, on our base style: a plain T-shirt, long sleeve, hoodie or sweater on our base fabric, in black, cream or white, with your print and a printed neck label. With 10 pieces you choose two sizes, for example 5 in M and 5 in L; if you want more sizes, that requires a larger run.

Other products have their own minimum: joggers from 25, polos from 35 and jackets from 100. In the market, 50 to 300 pieces per style is usual for private label.

Note: those ten apply per style and per colour. Five hoodies plus five t-shirts are two styles that each need ten, and the same hoodie in black and in cream counts as two. A fully custom cut, with its own pattern, contrast panels or piping, is custom cut-and-sew, and we make it from 150 to 200 pieces per style and colour. Jackets and dresses usually fall under that.

Starting small is possible because your small run joins larger productions of brands that do order normal quantities. It does mean that with 10 pieces you choose from what's possible: a plain base style, with print. In return, you test the market with a collection you can actually sell, instead of with a warehouse full of unsold sizes.

What do you need to develop a clothing collection?

Developing a clothing collection starts with a choice: who is your brand for and which product category do you start with? After that the factory needs three things: a tech pack, a fabric that suits your style and your price point, and preferably a sample you approve before production runs.

For a first collection, plan on two to three styles. Every extra style means an extra sample, extra stock and extra risk, while you don't yet know which piece your target group actually buys. Test first with 10 pieces per style and expand with the styles that sell.

Rather start with basic premium items than with a complicated design: the quality of fabric and item counts for more, and a new brand sells simple first.

Premium black tracksuit with a zip jacket

What mistakes do beginners make when starting their own brand?

Almost always the same five: too many styles at once, too low a quality for the price they ask, no real brand story, no sample and dropshipping instead of their own production. The step-by-step plan above catches all five. The sample is the step we recommend most strongly, even though it isn't required.

Can you start a clothing line without your own design?

Yes. You don't need to supply a technical drawing or pattern. What you bring is the direction: reference pieces, sketches, a mood board or photos of what you have in mind. An existing garment whose fit is right often works faster than a drawing, because then we immediately see which style, which fit and which weight you're after.

From that, we make the tech pack. A quick check of your own files is free, and if you don't have a design yet, our designer makes a mock-up for €99.99 that we make production-ready. So you don't need design training, a pattern maker or your own workshop. If you already have a designer, your own drawing or a tech pack, that's the starting point.

If your design calls for its own pattern, such as your own cut with contrast panels or piping, the minimum of 150 to 200 pieces per style and colour applies.

Black hoodie in side view with a chest logo

Which fabric do you choose for your first collection?

The fabric determines how your product hangs, feels and ages, and therefore also what price you can ask. The weight is called GSM: grams per square metre. From 10 pieces you make your T-shirt in heavy jersey of 220 to 260 GSM and your hoodie in heavy fleece of 450 GSM.

With larger quantities we work with t-shirts from 140 to 320 GSM: 180 to 200 GSM is the standard basic, 220 to 240 GSM the popular choice for premium streetwear and 260 to 320 GSM falls boxy and feels luxurious.

For hoodies and sweaters we go from 280 to 550 GSM: around 280 to 340 GSM it stays light and wearable all year round, 320 to 400 GSM is the standard premium hoodie and from 400 GSM it falls heavy and oversized.

You also choose the construction: french terry is airier, brushed fleece has a raised surface and is warmer, single jersey is the classic t-shirt fabric, piqué gives a polo its structure and interlock is smoother and sturdier. Heavier is also more expensive, so choose what suits your price point. If in doubt, you feel the weight and fit first in your sample.

Two people in oversized t-shirts: light blue and black, 240 GSM cotton

What does a sample cost and can you skip that step?

First the question: what does a sample cost? From €150, depending on the style, and it's ready at least 5 to 6 weeks after payment. It's the first piece of your own style, made to your tech pack. Usually 1 to 2 rounds are needed: you give feedback on fit, fabric or placement and we adjust. A second sample costs the same as the first.

You may skip it: a sample isn't required and you can order production directly. We do always recommend it and make it first as standard, especially for complex productions. It's the cheapest way to prevent a whole series from going out the door with a sleeve that's two centimetres too short.

You get the approved sample; it's the reference for production. We keep your tech pack and pattern, so if you later order the same style, a new sample is usually not needed.

How long does it take to start a clothing line?

A sample takes at least 5 to 6 weeks after payment. After your written approval and payment, production follows, also at least 5 to 6 weeks, depending on style, country and run size. From first conversation to delivered collection, it usually takes a few months.

What makes the difference is not the factory but the decision-making: the faster you settle fabric, colour and fit and the fewer sample rounds you need, the shorter the process. If you're working towards a fixed date, such as a drop or a trade fair, plan back from that day and leave room for one extra sample round.

Can you work with a real manufacturer from 10 pieces?

Yes. You often hear that anyone who delivers from ten pieces isn't a real manufacturer but a middleman. A fair question, with a verifiable answer: we produce in Turkey, Italy, Portugal and China, with no agents or traders in between, and small runs in our own workshop in Turkey. Which country your style is made in, we discuss in advance.

Low quantities are possible because your small run joins larger productions in our own workshop for brands that do order normal quantities, not because we resell your order. A middleman sends you a catalogue piece with your label in it; we make your style, with your print and labels.

We don't hide the honest consequence of such a small run: with 10 pieces you choose from what's possible, a plain base style with print, and your own fabric or fit belongs with larger quantities.

In-house production in our factory departments

What should you look for in a clothing manufacturer?

Six points to test any producer against, us included. For each point you can read more on the page behind it.

  • An in-house workshop

    In Turkey, other countries on request

    Ask in which country and in which workshop your style is made. With no agents or traders in between, you know who makes your product.

  • A sample of your own style first

    Recommended, not required

    A producer that can't make a sample from your tech pack is selling you a catalogue piece. This is how you request a sample and what to look for when it arrives.

  • A tech pack you can read

    The quick check of your files is free

    Without a tech pack there's nothing to check production against. What's in it, who makes it and how you check it yourself before the factory starts.

  • Really from 10 pieces per style

    Per style and per colour, in two sizes

    Ask what a low MOQ, the minimum order per style, really means: on which style, in how many sizes and what it does to your price per piece.

  • A Dutch team

    Showroom in Enschede, by invitation only

    One point of contact from tech pack to delivery, in your own language and time zone. A visit to our showroom in Enschede is by invitation only, within an ongoing project.

  • The label in the neck turns merch into a brand. Ask whether the neck label and care label are in your tech pack and go into the same production.

Questions about starting a clothing line

How much does it cost to start a clothing line?

Work it out with the fixed prices: 50 hoodies and 50 T-shirts cost 50 times €39.99 plus 50 times €29.99, together €3,499 excluding VAT, plus two samples (€150 and €250) and shipping per box. From 10 pieces a T-shirt costs €29.99, a long sleeve €38 and a hoodie or sweater €39.99 per piece, with your print and a printed neck label. If you start with 10 pieces per style, the total is lower.

Can I start a clothing line with 10 pieces?

Yes. Our minimum order is 10 pieces per style and per colour, on our base style: a plain T-shirt, long sleeve, hoodie or sweater in black, cream or white, with your print and a printed neck label. You then choose two sizes, for example 5 in M and 5 in L. Other products have their own minimum, and a fully custom cut with its own pattern is custom cut-and-sew and is possible from 150 to 200 pieces per style and colour.

How long does it take to start your own brand?

A sample takes at least 5 to 6 weeks after payment, usually with 1 to 2 rounds. After your written approval and payment, production follows, also at least 5 to 6 weeks, depending on style, country and run size, and then transport, 7 days on average. From first conversation to delivered collection it usually takes a few months, depending on how quickly you make choices.

What do I need to develop a clothing collection?

A direction (who your brand is for, which product category you start with), a tech pack, a fabric that suits your style and price point and preferably an approved sample. We make the tech pack, a quick check of your own files is free, and we advise on fabric, fit, colour and branding. For a first collection, plan on two to three styles. You don't need your own design, pattern maker or workshop: reference pieces, sketches or photos are enough to start with.

What is the step-by-step plan for starting a clothing line?

Seven steps: concept and target group, product and fabric, tech pack, sample, production, delivery and then repeat and expand. The sample is recommended but not required, costs from €150 and is ready at least 5 to 6 weeks after payment. Production then also takes at least 5 to 6 weeks after payment. Every step has a concrete result, so you always know where you stand.

Do you guide production from start to finish?

Yes, production guidance is part of the process as standard. A Dutch team guides everything: concept, tech pack, fabric choice, sample, production in our own workshop and delivery to your address. You have one point of contact in your own language and time zone, and you don't have to negotiate with a factory yourself.

All 12 questions

Is your own clothing line the same as private label clothing?

Largely, yes. Private label means we make our base style under your brand name, with your print and labels, from 10 pieces per style; your own fabric and colour belong with larger quantities. A fully custom cut with its own pattern is custom and possible from 150 to 200 pieces per style and colour. White label is something else: there you buy an existing garment and only put your label in it. If you want your brand to stand for something, it needs its own product.

How do I set up my own clothing label?

Setting up your own clothing label is the same process as starting a clothing line: you choose a target group and a first product category, we make the tech pack and, as standard, a sample first, and after your approval we produce on our base style from 10 pieces per style under your name, with your own neck label and care label. You arrange the business side yourself, such as your registration, brand name and webshop; we take the production side off your hands.

Can I come by to look at my sample?

Preferably not just like that: a visit to our showroom in Enschede is by invitation only, within an ongoing sample or production project. We send your sample to you, so you can judge weight, fit and finish in your hands before you approve production. We don't have separate fabric swatches. From Enschede (Twente) we work for brands across the Netherlands, Belgium and the rest of Europe.

What happens if production differs from the sample?

Clothing is made from fabric and by hand, so a deviation of 1 to 2 cm per size is normal; for small runs the approved sample is the reference. If you see something that really isn't right, report it straight away, and we'll discuss together what's needed.

Can you also arrange labels, hangtags and packaging?

Yes, partly. A printed neck label and care label go into the same production as standard, so your collection arrives complete; a woven label is possible at an extra cost. Hangtags with string are possible from 500 pieces, and polybags or boxes with your own logo from 5,000 pieces.

What about sales and marketing, do you help with that?

We're your production partner: concept, tech packs, samples, production and delivery. You handle the sales and marketing of your brand yourself; it's best to account for that separately in your starting budget.

Your brand. Your starting point.

Tell us what you want to make, how many and when. If your idea is still at an early stage, discuss it on WhatsApp.