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Step 1 of the academy

Starterclass. Know what your first drop costs.

23 short lessons for your own clothing brand: minimums, your price and margin, the sample and your first drop. With real amounts, calculators and a certificate.

A paper guide next to a folded hoodie and fabric swatches.
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  • Free: the whitepaper and 3 Starterclass lessons. Tips and offers only if you tick the box.

or

Request the Starterclass, €99
  • €99 including VAT, by invoice
  • 23 lessons, about 290 minutes in total
  • In English or Dutch

The three most expensive beginner mistakes. In euros.

Real amounts from the lessons. Every mistake has a lesson that prevents it.

  • Two folded hoodies in the same colour side by side.

    €614.90

    Too many styles at once

    What one style costs: 10 hoodies, sample and shipping.

    Lesson 1.3

  • A small stack of T-shirts next to a tall pallet of boxes.

    25 pieces

    A custom cut first

    Per style, in jersey or fleece. Basic styles from 10.

    Lesson 2.1

  • A mailer bag, a box, a blank card and a phone showing an abstract chart.

    €8.36

    A price without the maths

    Left from a €70 hoodie. With the sample: €16.64 short.

    Lesson 3.2

Your lesson book. Read, calculate, test.

Real screens from the learning environment, on your phone or laptop.

  1. Screenshot of lesson 1.1 in the learning environment: the title, 15 minutes, free lesson and an illustration of a worktable.

    Short lessons

    Every lesson 10 to 20 minutes, with visuals and real numbers.

  2. Screenshot of the calculator in lesson 2.3: a budget of €965.44 for 10 hoodies, split into production, sample, transport, VAT and buffer.

    Calculators

    Fill in your own amounts. You see straight away what your drop costs.

  3. Screenshot of the module 1 quiz: 8 of 8 answers correct, passed first time.

    A quiz per module

    Passed from 80%. A mistake? Then you read that part again.

  4. The Starterclass certificate with an example name, the date and a verification code.

    Your certificate

    After the final exam and your approved final assignment. With a verification code.

Try it now. What do you keep per hoodie?

The calculator from lesson 3.2. It starts with a €70 hoodie and the fixed purchase price of €34.99. Fill in your own costs.

In the lesson you take it further: after shipping and costs per sale, €8.36 is left.

What you keep per piece

From the selling price to what is really left: VAT, purchase price, shipping, packaging, payment fees, returns and advertising.

Left per piece
€22.86
Of your revenue
39.52%
€57.851-€34.992€22.863
From revenue to what you keep, euros per piece
Revenue after VAT€57.85
Purchase cost-€34.99
Left per piece€22.86

After these costs you keep €22.86 per sale. Fixed business costs and tax on your profit are not included yet.

This is your sale price after VAT, minus the purchase cost. Shipping and selling costs are still at €0.

Add shipping and selling costs€0.00

On the VAT route we count revenue without 21% VAT and costs excluding VAT. Under the KOR we add 21% VAT to the purchase, shipping, packaging and advertising you entered. Payment fees and returns are counted as the percentage you entered.

Example purchase: a hoodie at €34.99 excluding VAT, the fixed price from 10 pieces. Selling for €70 is twice that purchase price, rounded: the rule of thumb of the owner of Richesse. Fill in your own amounts.

Seven modules. Twenty-three short lessons.

About 290 minutes of lessons in total. Every module ends with a quiz and usually a practical assignment. The first three lessons are free.

  1. Module 1Idea and brand4 lessons, 51 minutes, with a quiz
    1. 1.1How having clothing made worksFree15 min
    2. 1.2Your brand in one sentenceFree10 min
    3. 1.3Your first productFree12 min
    4. 1.4How the owner of Richesse got started14 min
    Start free with these three lessons
  2. Module 2Minimums and costs3 lessons, 34 minutes, with a quiz
    1. 2.1Minimums explained10 min
    2. 2.2What a piece costs10 min
    3. 2.3The sums for your first drop14 min
  3. Module 3Margins and your selling price4 lessons, 71 minutes, with a quiz
    1. 3.1Margin and markup16 min
    2. 3.2What comes off your margin18 min
    3. 3.3Selling to shops20 min
    4. 3.4Tracking your margins17 min
  4. Module 4Design and tech pack3 lessons, 32 minutes, with a quiz
    1. 4.1From idea to print-ready design10 min
    2. 4.2Your first tech pack12 min
    3. 4.3Print, embroidery and labels10 min
  5. Module 5Fabrics and sample3 lessons, 30 minutes, with a quiz
    1. 5.1Fabric and GSM10 min
    2. 5.2The sample10 min
    3. 5.3Assessing your sample10 min
  6. Module 6Production, delivery and launch3 lessons, 36 minutes, with a quiz
    1. 6.1From approval to production12 min
    2. 6.2Delivery and the business basics12 min
    3. 6.3Your first drop12 min
  7. Module 7Your brand online, and beyond3 lessons, 36 minutes, with a quiz
    1. 7.1Your website12 min
    2. 7.2Marketing without an agency12 min
    3. 7.3Will you carry on? The honest trade-off12 min

Take a look. From idea to delivery.

The six steps from lesson 1.1, with the real lead times. Scroll along: this is what the lessons look like.

  1. Your idea on paper

    Make your design concrete: set the fit, the fabric and where your print goes.

  2. A sample first

    A sample takes at least 5 to 6 weeks after payment. From €150 per sample, depending on the style.

  3. You review it

    Check your sample for fit, fabric and finish before you approve production.

  4. The run is made

    Production takes at least 5 to 6 weeks after payment. This is a separate step after your sample.

  5. Transport to the Netherlands

    Shipping to the Netherlands takes 7 days on average.

  6. Your delivery

    Your clothing arrives. Check the pieces delivered against what you agreed.

An honest story. And an exam that counts.

How Richesse started

The owner of Richesse saved for years and put around €50,000 into a first collection of around 1,000 pieces. He sold them to shops in small quantities: 10 here, 20 there, 50 there. You do not need to start that big.

He tells it himself in lesson 1.4, with what went well and what cost money.

The final exam and your certificate

questions from all modules
20
correct to pass
80%

Not passed? You read back and retake it, with new questions. Then your certificate, once the team has approved your final assignment.

What you have at the end

  • A brand plan on one A4 page
  • A budget sheet for your first drop
  • Your selling price and your margin, worked out
  • A chosen production route
  • A completed test with your audience
  • A MakeaLabel certificate, after the final exam
  • A 2% alumni discount on your purchases from MakeaLabel, once you pass the final exam

Who it's for. And who it isn't.

For you

  • You have an idea for your own clothing brand, but have not ordered a sample yet.
  • Your budget is tight, or you do not know yet what it will cost.
  • With or without a KvK registration (the Dutch Chamber of Commerce): you sort that out in lesson 6.2.
  • Under 18? That works, with permission from your parent or guardian.

Not for you

  • You are looking for a revenue promise. We do not give one.
  • You already sell and mainly want to advertise or grow. Then look at the Makerclass or the Masterclass.
  • You already know exactly what you want made. Then tell us your idea straight away.

Step by step. You start free.

  1. Whitepaper and 3 lessons

    Now

    Free

  2. You are here

    Starterclass

    Now

    €99

  3. Makerclass

    From 1 December 2026

    €499

    €400 after the Starterclass

  4. Masterclass

    Coming soon

    €1,499

    €1,000 after the Makerclass

Prices include VAT. After each step you only pay the difference.

Questions about the Starterclass

Can I take a look for free first?

Yes. With the free whitepaper you get an account straight away, with the first three lessons of the Starterclass. No payment details needed.

What does the Starterclass cost?

€99, including VAT. If you continue afterwards, you only pay the difference: the Makerclass then costs you €400 instead of €499.

How do I pay?

By invoice. After your request, Moneybird, our accounting software, sends you an invoice for €99. You pay online through the link in that email, or by bank transfer. You do not enter any payment details on this page.

When do I get access?

The first three lessons straight after your request, in your account. The whole Starterclass once your invoice is paid: you then get an email. You learn at your own pace.

Is the course in English?

Yes, or in Dutch. You choose your language in your account and switch whenever you like. The lessons, the quizzes, your certificate, the emails and the assistant on WhatsApp follow that language.

Can I ask questions?

Yes. The Starterclass comes with an assistant on WhatsApp: you ask your questions on WhatsApp and we help you further. You link your mobile number in your account and ask your questions on MakeaLabel's business WhatsApp number: there is no separate academy number. If more is needed, the team joins in, and then you get an answer from the team itself, within one working day, usually sooner. Want to have something made, or is your sample ready? Then the assistant helps you with a production request with us. Having it made elsewhere is fine too.

All 12 questions

What comes after the Starterclass?

The Makerclass, from 1 December 2026 and by invitation: depth in every topic, our stories as entrepreneurs, marketing and your own shop with AI. You get in with your Starterclass certificate, proof of your steps and the link to your shop. There's no limit on places. Have all three and we'll invite you.

Do I get a discount as an alumnus?

Yes, if you pass the exam. Pass the Starterclass final exam and, as a MakeaLabel alumnus, you get a 2% discount on your purchases from MakeaLabel. That is an extra benefit, on top of your certificate. With the Makerclass it is 5%, with the Masterclass 10%. The discount applies for two years after your exam, on production and blank garments from our wholesale range, not on samples. If you pass more than one class, the highest percentage applies. The team puts the discount on your quote, not on top of other promotions or sharp prices for large quantities.

I am under 18. Can I take part?

Yes, with written permission from your parent or guardian. When you request the Starterclass, you fill in their name and email address. They get an email asking for their permission, and only then do we send the invoice.

Who do I learn from?

From MakeaLabel, a production company itself. With stories from the owner of Richesse. Your assignments get feedback that the MakeaLabel team assesses.

Do I have to have my clothing made at MakeaLabel afterwards?

No. We are a production company ourselves and we say so openly, but you also learn to compare quotes and factories. A credit only applies with us; you can have your clothing made anywhere.

Do you promise results?

No. No revenue, no success within a set time. What you do get is the sums, the steps and the mistakes you can avoid, with an assignment that the team assesses.

Start free. Or request the Starterclass.

Your email address is enough for the whitepaper and three lessons. Want everything? Then request the Starterclass.

privacy statement
  • Free: the whitepaper and 3 Starterclass lessons. Tips and offers only if you tick the box.

or

Request the Starterclass, €99
An open box with neatly folded hoodies and T-shirts in cream, navy and cobalt blue, with a blank swing tag.

Already know what you want to have made? Tell us your idea

No promise of revenue, success or speed: Richesse is an example. The credit only applies at MakeaLabel, and you can have your clothing made elsewhere.

Prefer to read on your own first? Start a clothing line

Starterclass

Start free, or request it straight away

3 free lessonsTry 3 free lessonsRequest €99Request the Starterclass, €99